Brussels, 9 November 2026

The appointment covers Iraq, the Kurdistan Region and the Middle East, with a focus on tourism investment and regional cooperation.

SB Holding Group is pleased to announce the appointment of its Chairman and CEO, Salar Bazrgan, as Vice President for Iraq, the Kurdistan Region and the Middle East at the World Tourism Forum Institute.

In this capacity, Mr. Bazrgan will help strengthen cooperation between government bodies, investors and tourism businesses, connecting opportunities across the region with international capital and industry expertise.

The appointment draws on his experience leading SB Holding Group, whose businesses span transportation, visa services, investment, real estate and energy—sectors closely connected to tourism growth and destination development.

His appointment supports the Institute’s expanding regional engagement and its efforts to build lasting partnerships that advance tourism and economic development.